Question

Advantages and disadvantages of IMC

Answer 1

Benefits of Integrated Marketing Communications

It can create competitive advantage, boost sales and profits, while saving money, time and stress. IMC wraps communications around customers and helps them move through the various stages of the buying process.


Disadvantages: *It is not easy as you will have to think of various marketing techniques as different teams. *You will have to work in close coordination with your web analytics and design teams. *A lot of homework has to be done to identify potential customers and what they find motivating



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Answer 2

Answer:

disadvantages: it is not easy as you will have to think of various marketing techniques as different teams

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