Advantages and disadvantages of integrated marketing communication
Answers
Answered by
20
Advantages:
*It is easier to develop trust among customers because of consistency and reliability.
*Brand gets recognized better in the market as customers get the same message across every time.
*Revenue tends to increase with this approach with integrated customer journeys.
Disadvantages:
*It is not easy as you will have to think of various marketing techniques as different teams.
*You will have to work in close coordination with your web analytics and design teams.
*A lot of homework has to be done to identify potential customers and what they find motivating.
Similar questions