Question

Advantages and disadvantages of interview method of data collection

Answer 1

Answer:

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Answer 2

Answer:

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Explanation:

Advantages of interviews

The main advantages of interviews are:

they are useful to obtain detailed information about personal feelings, perceptions and opinions

they allow more detailed questions to be asked

they usually achieve a high response rate

respondents' own words are recorded

ambiguities can be clarified and incomplete answers followed up

precise wording can be tailored to respondent and precise meaning of questions clarified (eg for students with English as a Second Language)

interviewees are not influenced by others in the group

some interviewees may be less self-conscious in a one-to-one situation.

Disadvantages of interviews

The main disadvantages of interviews are:

they can be very time-consuming: setting up, interviewing, transcribing, analysing, feedback, reporting

they can be costly

different interviewers may understand and transcribe interviews in different ways