Question

Advantages of complementary goods

Answer 1

ANSWER:-

Producing and marketing complementary goods together reduces the consumer's risk in searching for the related good, so it increases the sales of that particular brand products. It maximizes brand image results in the high reduction of switchovers. No need to spend much on market research and analysis

Answer 2

Answer:

Producing and marketing complementary goods together reduces the consumer's risk in searching for the related good, so it increases the sales of that particular brand products. It maximizes brand image results in the high reduction of switchovers. No need to spend much on market research and analysis.