Question

Advantages of innovation in food and beverages market

Answer 1

True innovation in food and beverage designs should bring new benefits perceived by the consumer,"​ Xavier Terlet from trend tracker XTC world innovation tells an industry audience at SIAL's innovation conference in Paris on Tuesday.With a massive one out of two food and drink products to hit the European shelves actually removed within two years, bringing value and benefit to the consumer in the form of a successful product is a tough challenge.For Terlet, innovative food and beverage products, whatever their shape and form, need to "bring a 'service' to the consumer,"​ he explained to FoodNavigator.com.In order to get a handle on the potential shape of these 'benefits', XTC identified two broad trend categories for Sial's Adict conference: 'Living in our time' and 'Responsibility'.