Advantages of print media
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Advantages of Print Media
But overall, consumers view print media as more believable and trustworthy than radio, TV and the internet. Ability to craft a message with staying power: Write a one-quarter-, half- or full-page ad. Create a full-page or a half-page brochure.
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1. Appeal to visual learners
Flashy images in magazines get the attention of many magazine readers. Thus if you have a killer ad design, the results are always promising.
2.Still gives a higher ROI than digital ads
There is a high tendency for print media to keep at homes and re-read and shared. Newspapers and magazines at the doctor's office, the library or public places, have a long shelf life which increases your ad's exposure. Following gives print ads higher chances to stick than digital ads which forget instantly.
3.Loyal customer base
Print media has a large loyal customer base that buys the publication on a weekly or monthly basis for months, maybe even for years. Thus you are assured of massive exposure for your advertisement with print media.
4.Flexible
Print media advertising comes with many options. From features, full-page ads to small ad listings it gives you the flexibility in selecting the type of ad to fit your requirements and budget.
5.Establish trust
Researches show that print media is one of the most trusted media outlets out there. Since people purchase from those who they trust, advertising on print media can attract you more sales than any other media outlets.
6.Reach multiple generations
Consumers of newspapers and magazines can range from teens, young adults to senior citizens, enabling you to target a wide range of audience easily.
7.Best for local targeting
If you are a local business or an organization, it's the best way to spread your message or promote your business. You can easily hand out leaflets in public areas and get your ads to publish on local newspapers to spread awareness among the local community.