Question

Advantages of print media for std.9TH.
​

Answer 1

Explanation:

Advantages of Print Media

Viewed as credible: Research variously shows that print's credibility stems from a favorable impression formed by the very nature of the printed word, as well as by the “halo effect,” or the spillover prestige enjoyed by the publication in which an ad appears. This is not to say that consumers view all print ads as credible all of the time; the content of the ad has significant influence. But overall, consumers view print media as more believable and trustworthy than radio, TV and the internet.

Ability to craft a message with staying power: Write a one-quarter-, half- or full-page ad. Create a full-page or a half-page brochure. Or, send mailers the size of a postcard or a large envelope. Except for your own website, no other medium allows you the “luxury” to create a message that consumers can read, save and then return to later, if they so choose. Media research also has long suggested that print media benefits from “double dipping” or the “pass-along effect” – the propensity of readers to pass along a media piece to others. This phenomenon can make cost analyses difficult, but at least they will skew in your favor.

High recall value: Because they are able to easily recall an ad, consumers are likely to take action – i.e., respond to an ad – after they see it. In fact, a few other dynamics may be at play here, too. Whereas people surfing the web are notoriously impatient – prone to ditch a website if it doesn't fully load in a few seconds – print ads by their nature inspire a more leisurely approach.

No Interruptions Here

Print media also benefits from not being a form of “interruption marketing,” or a brazen interruption that occurs while the consumer is trying to digest information. Rather, he can read a newspaper or magazine ad, thumb through a brochure or make notes on a direct mail piece on his terms and because he wants to spend time doing so. TV commercials are a form of interruption marketing; so are banner ads on the web. (The popularity of ad blockers ought to tell small business owners plenty about how consumers view such intrusions.)