Social Sciences, asked by shreyachouhan401, 3 months ago

Adverting uses personal _. fill in the blanks

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Answered by nandakish2009

Answer:

The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line (ATL) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL).

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