Advertisement and their effect on children
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Answer:
Researchers links advertising to increased violence, obesity and eating disorders in children, as well as family stress and negative values. sensitive issues for the society and marketers. Results showed interesting findings that ads do not impact negatively on children‟s memory and behavior.
Persuasion to purchase a product they like can be a real problem. As advertisers direct their marketing strategies towards children, the parents may have a stubborn child on their hands demanding that they buy a specific product for him.
The message of the advertisement may be interpreted the wrong way and children may focus mainly on the negatives rather than the positives.
Certain advertisements portray stunts that can be very dangerous. Although they do come with a statutory warning, it may often be ignored, and kids may attempt to imitate these stunts.Every manufacturer wants a recurring business, which leads them to create flashy advertisements. The result of this is the development of an impulse buying habit in children.False imaging is another issue with advertisements that present things or events in an unrealistic manner and children tend to fall for it.Advertisements may also develop a materialistic idea of the world in the children. When their innocent minds are regularly being exposed to content which portrays that having the best things is necessary for a comfortable life, it may make children give undue importance to material wealth.Brand consciousness and an affinity towards expensive branded items can be developed. This may make them shun inexpensive things that serve the same purpose.A large portion of the food items advertised is junk food and are very visually appealing. These can influence the eating habits of the child and promote an unhealthy lifestyle.
Advertisements can also be a leading factor in influencing the choice of toys, clothes or luxuries of a child.Children may also tend to have lower self-esteem if they believe themselves to be inferior for not owning the various products that are advertised, especially if their friends possess these items.The sexual objectification of women in some advertisements is a cause for concern, as children grow up to think that this is the norm.As many adverts have successfully managed to blur the line between real and reel life, children tend to believe the facade and lose touch with reality.
Certain advertisements are known to use comparative visuals, which ultimately mock a person using a different product. This can instil the concept of inferior and superior in children as they start to compare themselves with others.
The visual portrayal of certain inappropriate acts in the adverts like lying or cheating can make a vulnerable child believe that the behaviour is acceptable.