advertisement in sale of ac
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More than 50% of Air Conditioner sales happen during the beginning of summer season in India. This is essentially a 8 to 12 week period, where it is important for all the brands to shout out loud about the benefits of buying their air conditioners. Hence we see a lot of Air conditioner promotional campaigns targeted during the months of March and April in North. It is insightful to see how the top air conditioning brands have positioned themselves for growing in the air conditioner product market in 2018. We will look at the print campaigns of these brands and point out the key message (including punch-line), top features & benefits, any purchase benefits communicated and the range advertised
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