Advertisement of fmcg
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Advertising In The FMCG Industry
Advertising is a measure of growth of civilization and a sign of striving for betterment and perfection. It is an instrument for developing basic motivations for creating resources for buying goods and services. It has both forward and backward linkages in the process of satisfaction across the entire spectrum of needs. The explicit function of advertising is to make the audience aware of the existing product, service which would help them fulfill their felt needs and spell out the differential benefits in competitive situation.
The sole purpose of a business is to sell products and services to earn profits. Advertising helps a business to earn profits by enabling more people to know about the products and services.The consumers on the other…show more content…
Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year.