advertisement of game function any place any number
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In-game advertising (IGA) is advertising in computer and video games. IGA differs from advergames, which refers to games specifically made to advertise a product.[1] The IGA industry is large and growing.[2]
In-game advertising generated $34 million in 2004, $56 million in 2005,[3] $80 million in 2006,[4] and $295 million in 2007.[2] In 2009, spending on IGA was estimated to reach $699 million USD, $1 billion by 2014[5][6] and according to Forbes is anticipated to grow to $7.2 billion by 2016.[7]
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