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By , agencyfaqs!, New Delhi | In Advertising
Published : November 13, 2007
Mother Dairy has chalked out Rs 25-27 crore as its advertising and marketing budget for the fiscal
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Dairy, a well known brand in the dairy, and fruit and vegetable business (brand name Safal), launched its corporate campaign yesterday. A set of two TVCs created by Saatchi & Saatchi will be aired on channels such as STAR Plus, Zee TV, SET Max, STAR Gold, National Geographic Channel, STAR Movies, Discovery Travel & Living, Cartoon Network, Pogo and Hungama.
The first of the two TVCs, 'Classroom', has three students appearing for a mathematics test with their teachers. Each of the students takes turns in deciphering the answer to the question asked by the teachers. (Submit your opinion on this ad.) The second film, 'Gym', shows young boys and girls practising karate and kick-boxing in a gym. In both films, the voiceover in the background says, "Kuchh mushkil nahin, namumkin nahin. Shakti doodh ki hai mujh me (Nothing is difficult or impossible. The strength of milk is in me)."