Advertisement sometimes mislead and cheat the
customer. Explain it
Answers
Answer:
Advertisements are also considered misleading if they create a false impression, even if everything stated in the advertisement may be literally true. Misleading advertising occurs when a claim about a product or service is materially false or misleading, in an attempt to persuade the consumer to buy it.
Answer:
False advertising is described as the crime or misconduct of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false, misleading, or deceptive statement, made intentionally or recklessly to promote the sale of property, goods, or services to the public.[1] One form of false advertising is to claim that a product has a health benefit or contains vitamins or minerals that it in fact does not.[2] Many governments use regulations to control false advertising. A false advertisement can further be classified as deceptive if the advertiser deliberately misleads the consumer, as opposed to making an honest mistake.
Photo Editing Edit
Often used in cosmetic and weight loss commercials,[3] these adverts portray false and unobtainable results to the consumer and give a false impression of the product's true capabilities. If retouching is not discovered or fixed, a company can be at a competitive advantage with consumers purchasing their seemingly more effective product, thereby leaving competitors at a loss.
Hidden Fees and Surcharges Edit
Hidden fees can be a way for companies to trick the unwary consumer into paying excess fees (for example tax, shipping fees, insurance etc.) on a product that was advertised at a specific price as a way to increase profit without raising the price on the actual item.[4]
A common form of hidden fees and surcharges is "fine print" in advertising. Another way to hide fees that is commonly used is to not include "shipping fees" into the price of goods online. This makes an item look cheaper than it is once the shipping cost is added.[5] Many hotels charge mandatory "resort fees" that are not typically included in the advertised base price of the room.
Bait-and-Switch Tactic Edit
A common form of false advertising is the bait-and-switch tactic, this is when an advertisement says something specific about a certain product or the price of the product, but has no intention of selling it,or they would sell it for a much higher price than they said. The seller will try to take advantage of the customer when they respond to the advertisement by trying to sell them a product that is very different than what they were showing or at a much higher price.[6]
Fillers and Oversized Packaging Edit
Some products are sold with fillers, which increase the legal weight of the product with something that costs the producer very little compared to what the consumer thinks that he or she is buying. Food is an example of this, where meat is injected with broth or even brine (up to 15%), or TV dinners are filled with gravy or other sauce instead of meat. Malt and ham have been used as filler in peanut butter.[7] There are also non-meat fillers which may look starchy in their makeup; they are high in carbohydrates and low in nutritional value. One example is known as a cereal binder and usually contains some combination of flours and oatmeal.[8]
Some products may have a large container where most of the space is empty, leading the consumer to believe that the total amount of food is greater than it actually is.[9]
Portraying honest quality and origin Edit
Another form of deceptive advertising is when the advertisement portrays quality and the origin of the product falsely. If the advertisement shows a certain product with a certain quality but knows the product has defects or is not of the same quality, they are false advertising the product. A lot of times the producer will lie about where the product is manufactured,sometimes they will say it was produced in the United States, but it was actually produced in a different country.[6]