advertisement writing format
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An Advertisement is a kind of public notice asking for or offering services or buying and selling property, goods etc., or providing information about missing persons, pets, etc.
♦ There are two kinds of advertisements:
Classified;
Commercial
♦ Classified Advertisements:
You will come across classified advertisements in the columns of newspapers and magazines. Important features of a Classified Advertisement are:
No blocks, no designs and the language to be factual.
Simple, formal and to the point.
Comprehensive, yet must not leave any important matter.
Never be too lengthy (confine to the word limit).
Important Tips to be followed
♦ Classified advertisements
Clearly state the category at the top, e.g., Tor Sale’, ‘To Let’, etc.
Give all necessary details in points using commAnswer:
Give contact address, name and telephone number.
Put the matter in a box.
♦ Kinds of Classified Advertisements
Situation Vacant/Wanted
Lost and found
Sale and purchase
Accommodation wanted
Educational
Placement services
Matrimonial
To Let
Tuitions
Packers and Movers
Kennel
Travels and Tours
♦ Necessary Information
♦ Situation Vacant
Specify the post and number of vacancies
Qualities of the person required
Name of the Company (optional)
Age and sex of the candidate
Payscale and perks
Mode of applying
Contact address and phone number
♦ To-Let
Type of accommodation, Number of rooms/ floor
Whether it is independent or an apartment.
Rent expected
Type of tenant required: Bank employee / small family.
Whom and when to contact.
Contact address/phone number
♦ Kennel;
Breed of dog
Age
Colour
Training
Price expected
Contact address and phone number
♦ Packers And Movers
Specify the services
Give reason why you should be given a chance
Area of work
Whom to contact
Contact address and phone number
♦ Vehicles For Sale
Make Maruti/Hyundai/Honda, etc.
Model/colour/accessories/year of manufacture/mileage
Condition
Ownership details
Price expected
Contact address/phone number
♦ Property For Sale
♦ Plot for sale:
Location: where it is
Area: In sQuestion metres/yards
Name of the development authority
Price expected
Contact address/ phone number
♦ Lost And Found
Begin with LOST/FOUND
Description of the article
When & where the article was lost/found
Reward for finding it
Contact address and phone number
♦ Travels And Tours
Name of the agency
Destinations and durations
Details of the package
Discounts, if any
Contact address/phone number
♦ Tuitions
Classes and subjects
Special qualities of the tutor
Qualifications and experience of the tutor
Previous results of his/her students
Contact address/ phone number
♦ Housi/Flat For Sale
Type of accommodation. No. of rooms/floor
Whether it is independent or an apartment
Price expected/negotiable
Location—where it is
Area: In sq. metres/ yards
Name of the development authority
Whom and when to contact
Contact address/phone number
♦ Commercial Advertisements:
♦ Commercial or Display Advertisements
These are designed for commercial purposes.
Require more space, hence are costly. Must be attractive with visuals, catchy phrases and slogans
♦ Main Features:
Must be attractive with a catchy caption, heading or sub-headings.
Figurative language (alliteration and metaphors especially).
The proportionate spacing of fonts with different sizes.
Usually attractive with catchy slogans, punch lines, witty expressions, pictures or sketches.
Special offers or discount, if any.
Details of the product or event given in a clear, precise way.
Give name, contact number and address of the advertiser.
Present the matter in a box.
♦ Previous Years’ CBSE Examination Questions
♦ Short Answer Tvpe Questions
Question 1.
You are Manisha of 10, Rajaji Nagar, Bangalore. You want a Maths teacher for your son who is a class 10 student. Draft a suitable advertisement in not more than 50 words stating your requirements. (Delhi 2009)
Answer:
Do follow me on Instagram at Ishaagopika
♦ There are two kinds of advertisements:
Classified;
Commercial
♦ Classified Advertisements:
You will come across classified advertisements in the columns of newspapers and magazines. Important features of a Classified Advertisement are:
No blocks, no designs and the language to be factual.
Simple, formal and to the point.
Comprehensive, yet must not leave any important matter.
Never be too lengthy (confine to the word limit).
Important Tips to be followed
♦ Classified advertisements
Clearly state the category at the top, e.g., Tor Sale’, ‘To Let’, etc.
Give all necessary details in points using commAnswer:
Give contact address, name and telephone number.
Put the matter in a box.
♦ Kinds of Classified Advertisements
Situation Vacant/Wanted
Lost and found
Sale and purchase
Accommodation wanted
Educational
Placement services
Matrimonial
To Let
Tuitions
Packers and Movers
Kennel
Travels and Tours
♦ Necessary Information
♦ Situation Vacant
Specify the post and number of vacancies
Qualities of the person required
Name of the Company (optional)
Age and sex of the candidate
Payscale and perks
Mode of applying
Contact address and phone number
♦ To-Let
Type of accommodation, Number of rooms/ floor
Whether it is independent or an apartment.
Rent expected
Type of tenant required: Bank employee / small family.
Whom and when to contact.
Contact address/phone number
♦ Kennel;
Breed of dog
Age
Colour
Training
Price expected
Contact address and phone number
♦ Packers And Movers
Specify the services
Give reason why you should be given a chance
Area of work
Whom to contact
Contact address and phone number
♦ Vehicles For Sale
Make Maruti/Hyundai/Honda, etc.
Model/colour/accessories/year of manufacture/mileage
Condition
Ownership details
Price expected
Contact address/phone number
♦ Property For Sale
♦ Plot for sale:
Location: where it is
Area: In sQuestion metres/yards
Name of the development authority
Price expected
Contact address/ phone number
♦ Lost And Found
Begin with LOST/FOUND
Description of the article
When & where the article was lost/found
Reward for finding it
Contact address and phone number
♦ Travels And Tours
Name of the agency
Destinations and durations
Details of the package
Discounts, if any
Contact address/phone number
♦ Tuitions
Classes and subjects
Special qualities of the tutor
Qualifications and experience of the tutor
Previous results of his/her students
Contact address/ phone number
♦ Housi/Flat For Sale
Type of accommodation. No. of rooms/floor
Whether it is independent or an apartment
Price expected/negotiable
Location—where it is
Area: In sq. metres/ yards
Name of the development authority
Whom and when to contact
Contact address/phone number
♦ Commercial Advertisements:
♦ Commercial or Display Advertisements
These are designed for commercial purposes.
Require more space, hence are costly. Must be attractive with visuals, catchy phrases and slogans
♦ Main Features:
Must be attractive with a catchy caption, heading or sub-headings.
Figurative language (alliteration and metaphors especially).
The proportionate spacing of fonts with different sizes.
Usually attractive with catchy slogans, punch lines, witty expressions, pictures or sketches.
Special offers or discount, if any.
Details of the product or event given in a clear, precise way.
Give name, contact number and address of the advertiser.
Present the matter in a box.
♦ Previous Years’ CBSE Examination Questions
♦ Short Answer Tvpe Questions
Question 1.
You are Manisha of 10, Rajaji Nagar, Bangalore. You want a Maths teacher for your son who is a class 10 student. Draft a suitable advertisement in not more than 50 words stating your requirements. (Delhi 2009)
Answer:
Do follow me on Instagram at Ishaagopika
Answered by
8
TIPS TO FOR A GOOD AND NICE ADVERTISEMENT
The following points should be kept in mind while writing an advertisement:
- Give a heading to the advertisement.
- Full sentences are not written. The message is conveyed in brief phrases.
- No punctuation except for full stops is used.
- Draw a box around the advertisement.
PLEASE REFER TO THE ATTACHED PICTURE TO LEARN BETTER ABOUT THE FORMAT OF ADVERTISEMENT WRITING
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