Question

Advertisements have a misleading effect on people debate

Answer 1

Explanation:

Mr President, ladies and gentlemen, why a report on advertising? Because advertising can be the best of things and also the worst of things.

It can be the worst of things if it is misleading, if it is intrusive, if it is deceptive, if it does not play the game, if ultimately, it does not deliver what the consumer expects of it, which is information. It can be the best of things because advertising is also an amazing tool for economic development. Advertising oils the wheels of the economy, and as some people have said, advertising, if it is well done, also gives the consumer a means of making comparisons and, in some ways, it stimulates competition.

Advertising is not, therefore, something new, so why a new text when there are texts in existence already? For several reasons. Firstly, because advertising nowadays is not what it used to be. Recently, I read in an American report, but things are fairly similar in Europe, that on 29 November last year, in one day, online trade accounted for a turnover of more than USD 1 billion. That is a considerable increase in online trade and online advertising tools. One of the justifications for this report is that texts regulating advertising are sometimes completely unsuitable for the tools that have emerged in recent years.

Advertising can be intrusive, and increasingly it is so; it invades private life. There is also something quite new in advertising, which is not covered by the texts. Advertising may be covert. Advertising may not declare itself. There is a famous example on Facebook, one of the social networks – a new tool that is not covered by the legislation – where groups of people report some alleged fault or other in a product. All that can literally destroy a brand within a few days or a few weeks