Advertisements have become a big business. They are promoted by celebrities drawn from various fields like films,, Apart etc. leaving their influence on all people specially the young. Write an article on ‘The Impacts of Advertisements on the younger generation.
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Answers
Answer:
Yes it is true advertisements have become a big business. They follow a simple technique or phenomenon called MERE EXPOSURE.For example, if a person ( a stranger or maybe your enemy !) starts sitting next to you in the school on the first day, after a couple of days you will start liking him/her. In the same way we see same advertisements in the televisions daily at least more than 10 times a day. These advertisements draws the attention of kids, if it is a junk product like 'kinder j** ' they show some colourful and attractive toys and all those stuff the make the children or the younger generation attracted to it and buy it . So these are the main tricks which they follow to attract the younger generation
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Answer:
Advertising can have both positive as well as negative effects on children based on the content, quality and the presentation of the advertisement.
1. Positive Impacts
Some of the positive effects of advertising on children are:
They can be a source of information. Certain advertisements, especially public service announcements present innovations and technological milestones that can offer a good learning opportunity to the child. Moreover, they also educate the child about new products on the market.
Healthy food choices advertised the right way can also prompt the child to opt for a more balanced diet.
Certain advertisements – those for hygiene products, for example – can help inculcate good habits in the child.
Advertisements may also have motivating content that can encourage children to choose a profession or chase a specific dream. They can help them develop a passion for the same and work towards it from a young age.
Negative effects
Some of the negative effects of advertising on children are:
Persuasion to purchase a product they like can be a real problem. As advertisers direct their marketing strategies towards children, the parents may have a stubborn child on their hands demanding that they buy a specific product for him.
The message of the advertisement may be interpreted the wrong way and children may focus mainly on the negatives rather than the positives.
Certain advertisements portray stunts that can be very dangerous. Although they do come with a statutory warning, it may often be ignored, and kids may attempt to imitate these stunts.
Every manufacturer wants a recurring business, which leads them to create flashy advertisements. The result of this is the development of an impulse buying habit in children.
False imaging is another issue with advertisements that present things or events in an unrealistic manner and children tend to fall for it.
Advertisements may also develop a materialistic idea of the world in the children. When their innocent minds are regularly being exposed to content which portrays that having the best things is necessary for a comfortable life, it may make children give undue importance to material wealth.
Brand consciousness and an affinity towards expensive branded items can be developed. This may make them shun inexpensive things that serve the same purpose.
A large portion of the food items advertised is junk food and are very visually appealing. These can influence the eating habits of the child and promote an unhealthy lifestyle.
Advertisements can also be a leading factor in influencing the choice of toys, clothes or luxuries of a child.Hope it was helpful
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