“Advertisements play an important role in the life of people”. Write a newspaper report on this topic.
(120 words)
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In the competitive and capital-intensive world of television shows, advertising plays an important role by financing many programmes. Unfortunately, sponsorships come more easily for entertainment programmes perceived as ‘popular’ with wide reach. So we have a glut of the same kind of programmes on most channels even as ‘serious’ kind of entertainment— classical music, dance, drama, documentaries—or programmes of socio-economic concerns are minimal because advertisers do not consider these to be widely watched. This approach seriously limits the scope of media in disseminating cultural awareness and values.
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