Advertising and democracy
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Explanation:
Advertising
Learning Goals:
Advertising and democracy
Advertising and equality
Tall claims
In many ways, advertising does not coform to the basic tenets of democracy. Advertising is often seen to promote affluent lifestyle and tends to ignore the harsh realities of life. Advertising creates a big divide between big business houses and small business entities.
Democracy
Democracy has equality as its integral part. There are many ways in which advertising links to the issues of equality.
Cost: Advertising involves enormous costs. Advertising a brand usually involves crores of rupees. The money that is spent on advertising is for
- Producing and showing advertisements
- Repeating the advertisements many times so that it registers in the minds of the people. This is important because already there are a number of advertisements of a number of brands. So repeating one’s advertisement increases the chances of consumers remembering the particular brand.
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