advertising have short life
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In Marketing, Advertising is the thing without that you can not rich the level of peak. In the stage of growth you need to apply some innovative medias.
So, If talk about Advertise which have shortest life span is as follows It is a very costly medium which can be employed by big concerns only; it has a shorter life span and limited coverage. Back reference to the advertisement cannot be made after its presentation. After that if we take in mind about small small concern, Print media is a form have very short life span.
We can see print media includes many ways like outdoor boards, transit posters, yellow papers, direct mails etc... Most common Print media are Newspaper and Magazines. If advertised by newspaper then the life of advertise only till the newspaper is in the hand of the individual/reader. Magazines also same as Newspaper.