Question

Advertising is a powerful medium of communication. Advertisements not only convey a
message but also persuade and coerce people in making them believe that they have to own
something that they need not necessarily require. Advertisements also play a very important
role in gender stereotyping. For example, a woman's traditional role in society as the
homemaker is more often reinforced by advertisements. For example, most of the cleaning,
cooking, washing products are essentially portrayed by a woman. At the same time, a few
advertisements challenge the stereotype, like when a husband makes coffee for his wife. But
advertisements for cars, bikes, house constructions invariably are represented as man's world.
Today, for our discussion, let us take one such recent advertisement that challenges the deeply
embedded stereotype that women cannot handle manual work or repair pertaining to a vehicle.
Answer the questions:
1. From the discussion above, explain what is meant by gender Stereotyping?
2. What are the usual roles attributed to women?
3. How is this advertisement challenging the accepted stereotypes?
4. What is your opinion about this advertisement? Discuss in pairs.
5. Pick any advertisement of your choice and discuss the gender stereotyping either reinforced
or challenged in it.​

Answer 1

Answer:

Advertising is a powerful communication and vital tool helping to sell goods, ideas and services through the channel and persuasion. ... Advertising is paid-torm communication which tends to influence some or more- people. Advertising provides the kind of information the customer needs to make a buying decision.