Question

Advertising media selection and media selection me difference?

Answer 1

Heyaa Mate ❤ Here's the answer.

Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.

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Answer 2

Advertising media selection is the process of choosing the most efficient media for an advertising campaign. ... Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.