Question

Advertising, public relations and sales promotion are three of the four traditional techniques of the promotional mix. What is the fourth
Select one:
a. Price
b. Direct mail
c. Word of mouth
d. Personal selling​

Answer 1

Answer:

c] words of mouth

i hope help u

Answer 2

The fourth traditional technique of the promotional mix is Personal selling. Option(d) is the correct answer.

• The activities carried out to communicate with customers and distribution channels in order to increase the firm's sales are covered by the promotion component of the marketing mix.
• The term "promotion mix" refers to all of the decisions made in order to increase sales of goods and services.
• The choice of advertising media, the choice of promotional strategies, the use of publicity techniques and public relations, etc. are crucial choices in the promotion mix.
• Advertising: A standard or common message about the benefits, cost, and accessibility of a product or service is presented by the producer or marketer in an impersonal presentation. The advertisement attempts to pull the product by directly enticing consumers to buy it, which creates a pull effect.
• Sales Promotion: Sales promotion is the temporary application of rewards or other promotional activities that encourage customers to purchase the product. Techniques for sales promotion are very helpful because they have a quick and direct impact on the sale. With a sales promotion, inventory can be cleared. Additionally, it encourages both distribution channels and customers.
• Personal Selling: In order to complete the sale, there will be face-to-face interaction between the seller and the buyer. Although the idea of personal selling is also based on customer satisfaction, it does not mean persuading prospects to want what the seller wants.
• Public Relations: In addition to the four main components of the marketing mix, maintaining public relations is a crucial marketing tool. Simply put, "public relations" refers to keeping good relations with the general public. Companies build goodwill by maintaining their public relations.

For more information on Promotional Mix, refer to these answers:

https://brainly.in/question/9362730

https://brainly.in/question/15902505

#SPJ2