Question

After analyzing your “SELF” on measurement scale, if you find any negative attitude, how is it possible to change it through persuasion? Justify your answer with the help of theoretical base?​

Answer 1

Answer:

An attitude scale is designed to provide a valid, or accurate, measure of an individual's social attitude. ... Self report scales that measure attitudes towards race, religion, sex etc. are heavily affected by socially desirability bias.