Question

After developing pricing strategies, firms often face situations in which they need to change prices

Answer 1

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The strategy aims to encourage customers to switch to the new product because of the lower price. ... However, there are some significant benefits to long-term profitability of having a higher market share, so the pricing strategy can often be justified.

Answer 2

Answer:

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Explanation:

The strategy aims to encourage customers to switch to the new product because of the lower price. ... However, there are some significant benefits to long-term profitability of having a higher market share, so the pricing strategy can often be justified.