aftr writing the above answers write the effect of media on you gathering information of various kinds
Answers
It is important to use a broad perspective on media effects in order to understand the
incredibly wide range of influence the media exert and also to appreciate the truly wide
range of effects research that has been produced by media scholars. However, when people
in their everyday lives think about media effects, they typically limit their thinking to
negative things that happen to other people after watching too much “bad” content. For
example, people believe that exposure to media violence causes aggression; media stories
with sexual depictions lead to risky sexual behaviors; and bad language leads to coarse
expression in the population. These beliefs continually show up in public opinion polls.
And these topics are popular among media effects researchers. This type of public opinion
and this type of research are so prevalent that many people have come to think of media
effects as primarily being negative behaviors that show up immediately after exposure to
particular media messages. This perspective is a useful starting place for thinking about
media effects, but then we need to move on to a broader perspective. To begin this movement toward a broader perspective, let’s examine the key issues we need to deal with when
considering a complete conceptualization of media effects.
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