Question

aggressive advertisements and price discounts to customers is called

Answer 1

The very aggressive advertisement and discounts is called Brand promotion.These activities are performed for launching a new product or during a heavy competition.At such stage the companies want their products to look perfect.They want to atteract customers by any hook or crook.
Promotional campaigns are run to create maximum demand for product and then discounts are launched to curb competition.

Answer 2

Aggressive advertisements and price discounts to customers is called leader pricing or aggressive pricing.

Explanation:

• The companies use promotional methods of adopting aggressive pricing tactics for luring the customers into the store through aggressive advertising coupled with a very low price on products that customers often buy.  

• It is a method of attracting the customers since they enjoy the joys of getting lower prices for the product they want to purchase.

• They are willing to spend their time and effort to seek out the lowest price every time the retailers use the strategy.