Aims of creating a campaigns
Answers
1. Specific
Objectives should be focused, clear, and unambiguous. Being specific sets expectations on the same level and helps everyone get on the same page. Specific objectives are easier to measure, too.
2. Measurable
Objectives that are measurable allow you to track and report progress; they help define success for your supporters and stakeholders. In addition, measurable objectives let you know if efforts need to be adjusted to be more effective.
3. Attainable
Objectives that are realistic yet require a stretch or effort to reach them. The objective can’t be out of reach or below what is reasonably achievable. Setting attainable objectives sets a meaningful course for the campaign.
4. Relevant
Relevance means that objectives are aligned with your mission and cause. Campaign objectives that don’t further your mission or cause become a distraction from a non-profit’s true purpose. Irrelevant objectives may even confuse supporters.
5. Timely
Campaigns must have a start and end date. This motivate supporters and creates urgency in the campaign. Cultural and world events should also be considered to provide timeliness to a campaign.