___________ allows users to interact with the broadcaster. *
options :
1. Emails
2. interactive digital television
3. online banking
4. advertising
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Interactive digital television allows users to interact with the broadcaster.
• The television is one of the most used mediums of modern mass communication.
• Most of the normal televisions are one-way broadcasting mediums which means the users can only receive data from broadcaster and they cannot interact with the broadcaster.
• But, there are many interactive digital television which are both way medium of mass communication. With the help of these televisions,the users can receive data from broadcaster as well as users can also interact with the broadcasters.
• This interactive digital television is surely a revolution in the modern mass communication.
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