Amazin.in has put up billboards across the main, arterial roads of Mumbai. The billboards advertise the Mega Independence Day Sale coming up. They hope their billboards can grab the attention of drivers and pedestrians on these busy roads. List the 8-steps in the Basic Communication Model and apply the model to Amazin.in’s billboard ad
Answers
Answer:
Communication Model
Explanation:
Communication Process has eight steps direction how ideas travel from sender to receiver. There are message, encoding, choice channel and medium, transmission, reception, decoding and understanding, respond and feedback.
1. Message
The first step in communication process is sender has an idea. That contains the information or tidings to convey or send to him or her. The message may be verbal, nonverbal, oral, written, or symbolic.
2. Encoding
The next step is the sender encodes the idea in message. This process kwon as encoding, refers to putting thoughts, idea, or information into a message that your receiver will understand, you are encoding it. For example, many symbols have universal meaning, such as a red circle with a red line thought it to denote no or skip and add some image or symbol such as P is mean no parking .
3. Choice of medium and channel
Next, sender produces the message in a medium. The senders need to choose the medium and channel to be used, that way you to present that message to your intended audience. The medium and channel of communication are of two types, personal and nonperson. Personal are direct face to face contact with a person.
4. Transmission
After you choice of the medium and channel, it continues to provide new communication channels you can use to transmit your messages. Medium is which carrier the message and channel is which allows access for the message. For example, a shampoo company choose the television is a channel and medium for transmit the message to target audience.
5. Reception
The audience receives the message. When audience receives then message, some time has problem. Such as misunderstanding, message missed or message ignored. However, the message is no guarantee the receiver understood correctly. For example, the student are receive the message from the teacher or lecturer, they will pay attentions for receive the message.
6. Decoding and Understanding
The audience decodes what is the message and understands its contents. Receivers are the consumers in the audience who read, hear, or see the message and decode it. For example, the students after receive the message or information, they will be analyze the message or information and decode it.
7. Respond
The audience responds to the message. The receivers need to say or does something answer or reaction to something after receives the message. For example, salesman introduce product A, and the audience can buy or reject to buy the product A, this reaction is respond to the salesman.
8. Feedback
The audiences send feedback to you. The receivers when after you give the message, audiences may also give feedback to the sender. Feedback is information or comment about something that you have done sender tells you how good or bad.