Question

Amul is a rural development success story. It gives employment to 16 lakh people. But it would not be able to do so without an appropriate distribution system. What would be the appropriate distribution system for craft products in rural and urban areas?

Answer 1

If one takes a closer look at the habitual features of the rural market, it will be clear that distribution, is no problem at all.

Explanation:

• The discovered problem is only a misconception of the old-timers who are not aware of the changing scenario in rural areas and the potential of the existing selling outlets.
• Under the rural road construction program, the Government plans to link villages with a population of 1,5000 or above withal-weather roads.
• Though the progress in this has not been punctual.