Question

An Accenture client is currently using Salesforce as its Customer Relationship
Management (CRM) solution. The client would like to implement an Al application
to help predict future customer behavior. Which approach takes advantage of
Salesforce's capabilities?

1. Asing Salesforce to develop a custom Al application as part of its standard offering.

2. Contracting with the Al application's developer to build a standalone solution

3. Integrating the Al application directly into the Salesforce framework

4. Running the Al application on a separate server and uploading the results to Salesforce daily.

5. I don't know this yet.​

Answer 1

The correct answer is option (3.) Integrating the Al application directly into the Salesforce framework

Explanation:

• Integrating the Al application directly into the Salesforce framework approach takes advantage of Salesforce's capabilities.
• A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
• Data organized and presented by a CRM platform leads to a better understanding of customers.
• This leads to better messaging and outreach, much of which can be done with automation, which helps you offer better, more efficient customer service.
• Furthermore, your teams can collaborate more easily and reduce siloes.

Answer 2

Answer:

3. Integrating the Al application directly into the Salesforce framework

Explanation: