Question

An Accenture client is currently using Salesforce as its Customer Relationship Management (CRM) solution. The client would like to implement an AI application to help predict future customer behavior. Which approach takes advantage of Salesforce's capabilities?

Answer 1

Integrating the Artificial intelligence application directly into the Salesforce framework.

• The strategy of directly integrating the Artificial intelligence application into the Salesforce framework makes use of Salesforce's features.
• A CRM platform helps you to keep track of customer and prospect contact information, uncover sales opportunities, track service issues, and create marketing all in one location – and make data about every customer interaction available to everyone in your company who needs it.
• A CRM platform's organization and presentation of data lead to a better knowledge of clients.
• This leads to improved messaging and outreach, most of which may be automated, allowing you to provide better, more efficient care.
• Additionally, your teams will be able to interact more readily.

Answer 2

Answer:

Integrating the AI application directly into the Salesforce framework.

Explanation: