An activity motivated by profit. Answer in a word / phrase / term.
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The Promotional Activities undertaken by businesses are the activities conducted with the direct intentions of increasing revenue and maximizing profits.
These activities include advertising, direct marketing, publicity, telemarketing and short-term promotions.
These act as the boost required for any business to thrive and its importance can be ascertained by the fact that marketing and branding have become important tertiary sector activities.
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