an advertisement on Science exhibition
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Record five funny and five serious television commercials. They should be approximately the same length and represent different companies or brands.Stitch the videos together using video editing software. Make several versions of your final video by changing the order of commercials shown.Create a questionnaire to test participants’ memory of the subject matter discussed in each commercial. Example questions could include:List the product advertised by each commercial that you viewed.What company makes each of these products?What was the overall message of each ad?Show one version of your video to a small group of test subjects. Wait five minutes after the video is completed, and ask test subjects to complete your questionnaire.Repeat step 4 with several more groups of test subjects. Include male and female participants from a variety of age groups. Use a different version of your video with each group. This helps to exclude the possibility that some advertisements will be more memorable because they were always shown to test subjects first or last.Analyze the questionnaires. Which advertisements were most memorable? Which were least memorable? How often did test subjects accurately name the brand/company represented in the funny commercials? How often did test
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