Business Studies, asked by satishagrawal3934, 1 year ago

An advertiser enables target cost-per-acquisition (cpa) bidding and notices that conversions decrease. what might cause this?

Answers

Answered by Shaizakincsem
1
The answer to this question is The Target CPA bid was lower than the recommended amount.

An advertiser is a person or company that pays for a product, event, or job to be advertised in a newspaper, on television, or on a poster. noun, in names. The advertiser is used in the name of some local newspapers.

The entire business starts with the advertiser. The rise and fall of advertising business depends solely on the expenditure incurred by the advertiser.
Answered by myrakincsem
0
CPA is an ad words smart bidding strategy that set bids to help get as many conversions as possible at the target cost per acquisition set. 

Adwords use historical data along with google's contextual signals like device time, location, browser type to estimate the number of buyers who are ready to purchase the product.

If the conversion decreases after enabling the cpa bidding that might be due to the target CPA bid being lower than the recommended amount. 


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