An advertiser implements conversion optimizer and notices campaigns are receiving fewer conversions than before the tool was implemented. which action should the advertiser take to increase the number of conversions received
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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
Increase the target CPA bidSet the campaign budget to a 30-day cycleSpecify the bid amount for each individual campaignTry a different automated bid strategy
The correct answer is:
Increase the target CPA bid
Explanation: Your target CPA might be too low. You may want to compare your target CPA to the historical average CPA of your campaign. If your target CPA is significantly below your historical average CPA, your target CPA may not be attainable while maintaining reasonable levels of traffic, and you should consider raising your target.
An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
Increase the target CPA bidSet the campaign budget to a 30-day cycleSpecify the bid amount for each individual campaignTry a different automated bid strategy
The correct answer is:
Increase the target CPA bid
Explanation: Your target CPA might be too low. You may want to compare your target CPA to the historical average CPA of your campaign. If your target CPA is significantly below your historical average CPA, your target CPA may not be attainable while maintaining reasonable levels of traffic, and you should consider raising your target.
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