an advertiser targeting only france determines that clicks have been received from people in switzerland. why might this happen?
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Switzerland has its border with France on its Western side. It may very well happen that IP addresses of some region in France might overlap regions in Switzerland especially in the border area.
Advertisers targeting only France may very well receive clicks from those residing in Switzerland.
One must remember that dynamic Internet protocol (IP) changes and therefore, the addresses can sometimes be misleading.
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