An article on the topic how the social influencer influences the present generation
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small number of influencers are accountable for the lion’s share of referrals brands receive via social media. For example when studying products such as shoes and clothing, it was discovered that 5% of the influencers offering product recommendations were driving 45% of social influence. They have earned the trust of their followers as a result of establishing expertise or other influence in a very specific niche.
According to entrepreneur Andrew Molz, in order to reach millennials, brands should focus on earning those referrals and recommendations. Molz is an ecommerce guru who built a Shopify based website and generated $2.2 million in sales using only social media to generate traffic. He’s consulted numerous startups and recently, one of his ecommerce ventures, Onyx Hearts, was acquired only 18 months after he started it. Apart from hiring influential brand ambassadors and sponsoring influencers, Molz says this may also include asking satisfied customers to leave reviews, soliciting customer testimonials, then displaying those on social media and landing pages.