An entrepreneur approaches you about how to sell her new writing pens to consumers. The pens have a unique benefit-they are more comfortable to use than traditional pens. The entrepreneur is concerned the retailer she has approached wanted to buy the pens from her at $10.00 a piece and then sell the pens in their stores for $18.00 to consumers. The entrepreneur is dismayed at the extra $8.00 the retailers are getting and has decided to sell the product directly to consumers for $10.00. She wants to know your opinion. What do you think? Why?
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Answer:
Yes the idea is good.
Because the entrepreneur will make a good profit by that
Explanation:
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The entrepreneur's decision was right to sell the writing pen directly to consumers for $10.00.
We are required to give an opinion on the entrepreneur's decision to sell the writing pen directly to consumers for $10.00.
- The retailer is about to buy the pens for $10.00 a piece and then sell the pens in their stores for $18.00 to consumers for their own benefit.
- But selling the pens for $18.00 a piece is too much for the customers to buy and it won't be sold more thereby reducing the entrepreneur's pen brand value.
Therefore, The entrepreneur's decision was right to sell the writing pen directly to consumers for $10.00.
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