Question

An entrepreneur is selling customized furniture to the needy customers. Which channel of distribution is to be used by him? ​

Answer 1

Explanation:

Standardised or Customised Product:

To sell this long distribution channel is used. On the other hand, customised products are those which are made according to the discretion of the consumer and also there is a scope for alteration, for example; furniture. ... So for these Direct Sales is a good option.