An executive was trying to think of ways to increase sales of ballpoint pens among young people. While walking down a street with lots of neon signs, the executive got the idea that young people would want to buy pens with ink in bright neon colors and with pen containers that glow in the dark. This situation is an example of:
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A government agency enriched the jobs of customer service assistants (csas) by giving them more autonomy and responsibility for clients in a specific geographic area. Previously, csas had limited autonomy and would serve clients based on random assignment. Although these changes clearly enriched the jobs, many of the csas were neither more motivated nor satisfied after the changes.
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