Question

An indian auto-ancillary company decided to enter into international markets with full- pledged investment in production and marketing. Discuss various modes of entry available for the company, and critically evaluate in which situation each of them is suitable.

Answer 1

Various modes to enter into international market available for an Indian Auto Ancillary Company with full fledged investment in production and marketing:

Answer 2

The auto-ancillary company can access various modes to enter into international markets with their full pledged investment such as the company can go for the joint venture with any foreign company and they can launch their products with all resources in the respective country by their allied company.

Apart from that, they can also choose strategic alliances or merger and acquisition mode to enter into the international market.