Question

An international soft drink company has a signature soft drink that it sells all over the world. In India, the version of the soft drink complies with Indian food and health regulations, but is less healthy than the drink sold in the European market where the E4J University Module Series: Integrity & Ethics Module 12: Integrity, Ethics and Law 11 law is stricter. The soft drink company is obeying the law in India, but it is selling an inferior, less healthy product in a developing country. What are the issues of integrity, ethics and law posed in the case study? What options does the soft drink company and the government of India have, and what should they do and why?

Answer 1

Answer:

Guidelines for the answer

Some of the questions raised by this case study include;

how the issue first arose, including globalization, and why the company and the country would benefit and not benefit from the current position;

whether the company and country are acting ethically, with integrity, and consistent with law;

the role that consumers in India and elsewhere play in this case study;

and the different approaches the company could take to health standards, e.g. establishing its own standard to meet even if that standard exceeds what is required in a particular country.

Take the help of these guidelines and use your own critical understanding to frame your answer.

Hope this helps you