Question

Analyse the impact of departmental stores like Reliance Fresh, D mart, Spencer etc., on the business of local vendors and shops.​

Answer 1

The objective of this paper is to discuss and present the case of DMart retail chain and provide insights about their success in India. The Indian retail industry is emerging as one of the most dynamic and growing industries due to the market size and economic power. DMart is increasingly profitable retail supermarket chain in India that aims to offer customers a wide range of basic home and personal products under one roof with an objective to offer good products at great prices. Customers prefer DMart for better value for money and masses of discounts than their competitors. Their target customers are middle-income groups and families who are aspiring to meet most regular consumer needs. DMart is termed as Indian WalMart and this accomplishment is largely due to their business philosophy, long-term vision, pricing strategy, cautious focus, regimented model, ACT formula, innovative planning and product categories. DMart’s financial and market success is due to three major pillars, they are customers, vendors and employees. The data is collected from customers and employees using the questionnaire and interviews to build up qualitative inferences. While the financial and market reports are collected from authenticated sources. This case also discusses the qualities, lessons and reasons for the success of DMart in India. # Keywords: Retail Management, Retailing in India, DMart Supermarket, Retail Success, Shopping # Citation: Pawar, A., and Sangvikar, B. (2019, June). Strategy and Success of DMart: The Case of Retail Chain in India. NIDA International Conference for Case Studies on Development Administration 2019, (pp. 1-19), Thailand
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