Analysis of visit a small shop and big shopping mall and find out why profit is important to them
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The goal of this study is to examine the factors which influence the consumers' attraction to shopping malls, and attempt to predict the consumers' behavior in choosing a shopping mall for their retail needs.The gravitational approaches and linear regression models, which are commonly used in this research area, cannot sufficiently explain the impact of factors on the choice of shopping centers; therefore, a review of these approaches and an empirical application of them is considered. The purpose is to construct a model of consumer attraction to malls, through distance and retail image, using a Conditional Logit Model.
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