Question

Analyze the reasons a company should bother with a balance scorecard approach to performance measurement when its primary goal is to earn a sufficient return on investment for its shareholder.

Answer 1

The Balanced Scorecard, referred to as the BSC, is a framework to implement and manage strategy.  It links a vision to strategic objectives, measures, targets, and initiatives. It balances financial measures with performance measures and objectives related to all other parts of the organisation. It is a business performance management tool.