Question

Anchoring script on short story

Answer 1

Explanation:

A few days ago, a friend and I were taking a late-night walk and ended up spending several blocks talking about the power of story. We work in different industries — tech vs. advertising — and sell our ideas to different audiences — team/stakeholders vs. clients/customers — but for both of us, finding the right story can make all the difference.

The next day, I got a series of texts about a presentation he was working on, and how hard it was to get the story right. He had pages and pages of research, notes and ideas, but the main story remained elusive.