Angela is determining the media plan for her tax accounting business. She is currently selecting an advertising medium and is looking for a medium that is not expensive, allows for a short lead time, has large reach, and provides frequent communication. Based on these, Angela should avoid a. television. b. radio. c. magazines. d. direct mail. e. outdoor advertising.
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I think she should avoid outdoor advertising
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Angela should avoid television and radio as these are expensive media for advertising. Print media is better for her because it is one of the oldest and most popular forms of advertising.
Print media has better reach and can even be used for high volume advertisements.
Outdoor advertising can prove to be the most effective advertising strategies if used correctly, creatively, and at the right location and it is one of the most inexpensive options.
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