anothe name of promotional mixbis
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ɪɴ ᴍᴀʀᴋᴇᴛɪɴɢ, ᴛʜᴇ ᴘʀᴏᴍᴏᴛɪᴏɴᴀʟ ᴍɪx ᴅᴇsᴄʀɪʙᴇs ᴀ ʙʟᴇɴᴅ ᴏғ ᴘʀᴏᴍᴏᴛɪᴏɴᴀʟ ᴠᴀʀɪᴀʙʟᴇs ᴄʜᴏsᴇɴ ʙʏ ᴍᴀʀᴋᴇᴛᴇʀs ᴛᴏ ʜᴇʟᴘ ᴀ ғɪʀᴍ ʀᴇᴀᴄʜ ɪᴛs ɢᴏᴀʟs. ɪᴛ ʜᴀs ʙᴇᴇɴ ɪᴅᴇɴᴛɪғɪᴇᴅ ᴀs ᴀ sᴜʙsᴇᴛ ᴏғ ᴛʜᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ᴍɪx. ɪᴛ ɪs ʙᴇʟɪᴇᴠᴇᴅ ᴛʜᴀᴛ ᴛʜᴇʀᴇ ɪs ᴀɴ ᴏᴘᴛɪᴍᴀʟ ᴡᴀʏ ᴏғ ᴀʟʟᴏᴄᴀᴛɪɴɢ ʙᴜᴅɢᴇᴛs ғᴏʀ ᴛʜᴇ ᴅɪғғᴇʀᴇɴᴛ ᴇʟᴇᴍᴇɴᴛs ᴡɪᴛʜɪɴ ᴛʜᴇ ᴘʀᴏᴍᴏᴛɪᴏɴᴀʟ ᴍɪx ... ᴡᴏʀᴅ ᴏғ ᴍᴏᴜᴛʜ ɪs ᴀʟsᴏ ᴀ ᴛʏᴘʟᴇ ᴏғ ᴘᴜʙʟɪᴄɪᴛʏ,
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Another name of promotional mix is that they are the product, price, place, and promotion of a good or service. Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
In marketing, the promotional mix describes a blend of promotional variable chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix.